Vital Football

Latest Rotherham United News

FSF On Net Loss Of Football's Bumpter TV Deal

FSF On Net Loss Of Football's Bumpter TV Deal

Net loss on football`s bumper TV deal

One of the year`s biggest stories crept by last month without anyone paying too much attention. You`d almost think the mainstream media had a vested interest in ignoring it…

After years of burying its head in the sand the Premier League has eventually come out blinking into the sun and admitted that internet streaming could crush the professional game`s finances.

For the uninitiated, internet streaming basically means you can watch football on the net for zip all instead of splashing out on those expensive Sky and Setanta subscriptions. There are amazing parallels with the music industry which has been trying to tackle this problem since the days of Napster in the late 90s.

Both music and football have punters who show a type of love and loyalty that most industries can only dream of. Do they work with this and cherish the relationship? Do they hell. They see themselves as having a divine right to cream off every last penny they can from the 'consumer` and end up corroding much of the goodwill that got them where they are.

The music industry tried to scare fans by saying the major labels would go bust and no 'talent` would be found. People knew it was rubbish, the labels are only the delivery systems, the middleman. The net changed all that. Loads of new bands are turning their back on the majors, they can market themselves online, signing to a label is no longer the Holy Grail.

Similarly the football industry warns that if TV deals collapse we won`t be able to afford the 'talent`. Well, most people are well and truly sick of the ridiculous wages they`re asked to fund anyway and understand the contempt with which Setanta and Sky treat the average match-going fan. No sympathy here. Plus, we`re not daft, if TV deals everywhere drop through the floor, it evens out. If English teams can`t afford to pay £100,000-per-week because of free online football, how would the Italians or Spanish?

Technology brought football its billions through TV, and it`ll take them away through the internet. Take a look at the music industry. CD`s made the song digital and record labels millions as people replaced their old vinyl with CD`s. But they`ve found one almighty problem with this. You could copy analogue (remember mixtapes?!) but sound quality suffered and it was a bit of a faff. Then digital transformed all those lovely sounds into 1 and 0`s (we know 10 binary jokes and they`re both rubbish) which could be shared with minimum fuss to millions of people, for free, once the internet arrived. Whoops.

Football`s experience of this is taking longer but the same is happening. Those lovely satellite companies have gone to the trouble of digitising (and globalising) all their content so that instead of a NASA-approved-two-ton satellite dish in your backyard, all you need is a TV and credit card. Get a laptop and you can share the pictures with millions if that`s your thing.

The Premier League will huff and puff because they stand to lose billions in TV deals. But the internet is a system developed to allow the US Government to communicate in the event of a nuclear holocaust. It`s pretty Richard Scudamore proof.

Clubs are getting worried but it`s a problem of their own making. Extortionate prices mean the next generation has (largely) turned their back on the live game. A lot of younger fans today don`t need the live fix. They think football`s watched on TV anyway and the average Premier League crowd is now in its mid-40`s and rising in age year-on-year.

But what happens when the masses realise they can watch - for nothing - live games on the internet? TV revenue disappears and clubs go bust. This isn`t just a problem for the top-flight either, it goes all the way down to conference level where clubs rely massively on Setanta`s money.

Clubs have to drop prices and win back the next generation who aren`t currently hooked on the live game. Relying on the Russian Roulette of TV revenue will cost them in the end.

The Football Supporters` Federation is the organisation that campaigns for you and represents more than 142,000 fans across England and Wales. For more information, or to join, visit www.fsf.org.uk or email info@fsf.org.uk.



For the very latest League Two odds

Free £15 bet when you spend £5 on The New Football Pools




Click here to join in the debate on the club forum.

Writer:Herringthorpe
Date:Wednesday April 1 2009
Time: 10:08PM

Comments

0
Can't see this being a problem that affects the Millers that much!
herringthorpe
02/04/2009 10:51:00
0
Can't see this being a problem that affects the Millers that much!
herringthorpe
02/04/2009 10:51:00
Page 1/1
  1. 1

Login to post a comment

Best of Vital Network

Vital Boxing - Lewis Tips Joshua to Win

Vital F1 - Blog: Sochi Preview

Recent Rotherham United Articles

RUFC - Head-to-Head v Preston North End

A few facts and figures of previous games between the Millers and Preston

RUFC - Millers Reserves Win Last Game

Rotherham Reserves win away at Mansfield

RUFC - Reserves In Action This Afternoon

Last game for Reserves today

More Reliable Than A Championship Octopus? (24/4/17)

Time for the new special computer that crunches the numbers to determine the final Championship positions for 2016/17.

Archived Vital Rotherham Articles

Vital Rotherham articles from

Site Journalists

Herringthorpe
Editor email
Profile
baldtobeamiller
no email
Profile

Current Poll (see more polls)

Just One Away Game Left This Season - v Preston. How Will It Go?
Suggested By:
Millers Will Win37%
It Will Be A Goalless Draw2%
A Draw - But There Will Be Goals16%
Another Defeat45%

League Table

# Team P W D L Pts. GD
P Brighton 44 28 8 8 92 35
P Newcastle 44 27 7 10 88 40
3 Huddersfield 44 25 6 13 81 3
4 Reading 44 24 7 13 79 1
5 Sheff Wed 44 23 9 12 78 15
6 Fulham 44 21 13 10 76 27
7 Leeds Utd 44 22 7 15 73 14
8 Norwich 44 19 9 16 66 12
9 Brentford 44 18 9 17 63 12
10 Derby County 44 17 12 15 63 2
11 Preston 44 16 13 15 61 2
12 Aston Villa 44 16 13 15 61 0
13 Cardiff 44 16 11 17 59 -2
14 Barnsley 44 15 12 17 57 0
15 Wolves 44 15 10 19 55 -3
16 Ipswich 44 13 16 15 55 -6
17 Bristol City 44 14 9 21 51 -6
18 Burton 44 13 12 19 51 -12
19 Q.P.R. 44 14 8 22 50 -12
20 Forest 44 13 9 22 48 -11
21 Birmingham 44 11 14 19 47 -22
22 Blackburn 44 10 15 19 45 -15
23 Wigan 44 10 11 23 41 -16
R Rotherham 44 5 6 33 21 -58
Write for Vital Football
Latest F1 News
Latest Vital Boxing News
The Vital Football Members League

Recent Rotherham United  Results (view all)

Rotherham United  Fixtures (view all)

Apr 29 2017 3:00PM : Preston North End (a)
Sky Bet Championship
May 7 2017 12:00PM : Derby County (H)
Sky Bet Championship

Vital Members League Table

RankNamePoints
1.herringthorpe333
2.sixpence168
3.Millie Miller31
4.Chris Maiden28
5.mos6023
6.miller4life20
7.axholme20
8.nogginthenog17
9.mvmiller3
Vital Football Comment