RUFC - What will we get from live TV game?
Rotherham United's game against Swindon, at the County Ground, in September, has been moved to an early kick-off to accommodate the Sky TV Camera's.
It will mean an early start for the Millers fans intending to travel to the game but it will also benefit the club with some much welcomed revenue.
Speaking to MillersPlayer, Chief Operating Officer, Paul Douglas explained the benefits. 'A few years ago the rules changed meaning that the away team didn't get any revenue and, because of the distance, Swindon is an overnight stay, it's a very welcome revenue stream for us.
'But, more importantly, we think it indicates that they see us as a team who is going to be challenging. We know Swindon are and they have a high profile young manager (Paolo Di Canio) and I'm sure they will be expected to do well this season. So, the fact that we've been chosen for this game we feel we've been recognised as such as well.'
Speaking about the revenue from the game, Mr Douglas went on to explain, 'The home team gets three times more than the away side and what you get depends on the division you are in. Television revenues are split in a way that eighty per cent of any central revenue the league earns from TV rights go to the Championship, twelve per cent go to League One and eight per cent go to League Two which, most clubs in League Two would argue, is a skewed proportion but that's the way it is.
'Nobody quite knows what dictates the selections that Sky make although we know part of it is the relative position of the teams. But we also think it's the comfort factor and what they find when they go and visit a ground like how they are looked after and the facilities that are put at their disposal. So, every club, when they receive a Sky game, will go out of their way to make sure it's a good experience for them because it's worth something financially and it gets the clubs' profile raised both nationally and financially.'
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