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RUFC - Are We Missing Out?

RUFC - Are We Missing Out?

Rotherham United have moved into their new stadium The New York Stadium and now we have all been and marvelled at our own ground. OK, there's still bits to do, like the ticket office and club shop to move over lock, stock and barrel from it's home of four years at Barbot Hall.

Now, I've been thinking about the club shop. The original Red and White Shop at Millmoor wasn't the biggest but always seemed to have enough stock in to sell. The shop at Don Valley was nothing more than a counter and, like the shop at Millmoor, had nowhere for people to try clothing on. At Barbot Hall the shop had at least two facelifts and, to be honest, there wasn't enough room to put everything and the stock couldn't be really clearly displayed.

Which takes me onto the shop at the NYS. It has been open and they have been selling the odd shirt, scarf and hat and for yesterdays sell-out there did seem to be a lot more in but it's not up and running correctly yet - though, to be fair, it's never going to get any bigger than it is, which is a bit of a disappointment to me for a new stadium.

In my opinion, which isn't worth a lot I know, I think one of the first things they should have had open at the new stadium was the club shop.

The people of Rotherham are 'New York' mad at the moment and would buy anything that said 'New York Stadium' on it or 'Millers Back Home' or 'Rotherham United - New York Stadium 2012' - well anything like that, from shirts to hats to scarves to flags to mugs to mouse mats …... surely the merchandise could be endless.

So, where is it all?

Love the commemorative coins and they were running off the shelves in the club shop yesterday - but why only make such a small number of them?

I know we've had new shirts - home, away, training - and I've seen flags (though told at the time they weren't for sale) and I understand there are mugs out now. Personally I'd even have paid a couple of quid for a season ticket card holder with New York Stadium on - and I`m sure most of the four thousand other season ticket holders would have too. As it was I took a little bit of Millmoor with me yesterday and had my season ticket card in the old black wallet that my season ticket at Millmoor had been in.

We're selling seats at a great rate so surely we'd have sold merchandise too?

I am really a little surprised that things like packs of cards, dominoes etc with the NYS on haven't been for sale - and I really think the commercial department have missed a trick here.

What do you think? Would you have bought items with the New York Stadium on? What would you buy?

Tell us here on Vital Rotherham

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Date:Sunday August 19 2012
Time: 9:53AM


Just to pick up on your point about maximising revenue for the club. 1.The ticketing process needs to be a lot slicker if people aren't to be put off from attending. People coming from any distance want to buy a ticket online or by telephone and have it delivered from their home address before they travel - its normal practice to offer that facility- and one that RUFC don't offer. 2. The bar and food counter in the Pukka Pie Stand was not able to cater with the volume of demand on Saturday. Extra long queues and waiting puts people off, stops them spending money and removes one of the attractions of going to the game. More staff/ checkouts required. 3. With money in my hand I couldn't find anyone to sell me a programme 40 minutes before the kick-off. Lost opportunity. 4. My brother and sister gave up trying to buy shirts at the shop because the re wash;t anyone to serve them. I make these points not as a complaint but in the spirit of wanting to see the club get maximum return on its investment and hence make more investments in future. There is nothing worse than loosing the business of people who actually want to buy from you.
20/08/2012 20:40:00
No exactly what you are saying Inverness. I do think we've missed out on a few thousand pounds - and it's not like we've not known we were moving is it!
22/08/2012 15:20:00
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